All I know about PA's

​I cannot express enough how important it is to hire a PA. Not just any PA – the right PA. While I know money is tight for indie authors, I also know this is worth it. I would rather save money in other areas than lose my PA. I’ve always felt that way and have spent only about three months of my writing career without one. Think about it: Readers are naturally going to be more inclined to invest in your work if you do. #JustSayin.

​That said, at least once a week I get asked for PA recommendations. But there is no one answer. While I’m blessed to have found the perfect fit for me in Kimberly Lee, it takes time to find a PA that will both understand you goals and push you to do and be more. There are a few things you want to think about.
Allow me to blurb…
These are the things that were important to me:

1. Trust. This is the most important thing. The indie community gets bumpy. You need someone you know you can talk to openly about both your highs and lows who will celebrate with you and be an ear when things aren’t going well.
2. Dependability. If your PA goes missing, end the contract. Start over and find a new one. Communication is key. If you can’t depend on them to be around when they say they will or for events and release days, they are hurting you and your work – simple as that.
3. Availability. I’ve had PA’s who work other full time jobs. It doesn’t work for me. I need a PA who is around a lot and available when I can’t be. This is just something to consider. With that said, the same thing goes for how many authors they have. A PA who is overbooked won’t serve you as well as one with less authors.
4. Enthusiasm. Do they love what they do? This is something easy to spot. It’s in the extra emojis or how quickly they respond to a cover or GR TRB drop. Watch for fans and readers who stalk you. They may just be your next best friend in the indie community in more ways than you think (happened to me twice).
5. Eagar to learn. Authors hire PA’s because we need the help and can’t be everywhere. You want someone who will learn it on their own and isn’t afraid to reach out to more experienced marketing people to learn. This is so important!
6. Friendship. For some, this doesn’t matter. For me, it matters a ton. I enjoy real life chat with my PA’s and find that as I get to know them (and visa versa) it’s easier to learn how each other works. Soon, with the right relationship, you will find that you can anticipate each other’s next move – a true time saver.
7. Understanding of your goals, brand, and work. Many authors have street teams or groups. They rely on PA’s to keep those active. Make sure the person you select understands who you are and what your work is about.
8. Someone who believes in your work and is willing to push you to do more. This one speaks for itself.

 
How to find this epic person and what to do when you think you have?

1. Watch. Who buys and reviews your books? Who offers to lend a hand? Who attends your events? That may be your next PA even if they have no experience.
2. Ask around. Talk to authors about your potential new PA. What is their relationship like? How much do they pay? Find these things out first.
3. Approach. Reach out to people. What can it hurt? The worst they can say is no.
4. Trial period. Start with a three month trial period. Some PA’s will even do this for free. DO NOT EXPECT A FREE PA FOREVER – eventually you need to put your money behind your words and work. It’s only fair. These guys work hard and should be compensated.
5. Negotiate clear expectations. How much will it cost? What will they do? When will things be due? How will you communicate? When will you pay them? Iron those things out ahead of time.

Happy PA hunting!
Until next time!
-E